📜the personal story I never shared

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You’re about to learn:

• The hardest season of my life and the lesson it left behind.
  

• Why uncertainty nearly broke me, and what it taught me about business.
  

• The overlooked reason most stores stay invisible to AI bots.

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PROMPT OF THE WEEK

Write a story-driven social media post.

Try this prompt in ChatGPT …

“Write a LinkedIn post that uses a personal story as a metaphor for business growth. Make it heartfelt, inspiring, and end with a clear takeaway for entrepreneurs.”

Swap in a story from your own life (family, health, or business) to make it truly yours.

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BEYOND THE SCROLL

A Personal Story About My Daughter that Taught Me 3 Lessons Every Entreprenuer Needs

I want to tell you about one of the hardest seasons in my life.  Many of you know that I have 3 daughters.  But what I haven't told anyone outside of my personal circle is that one daughter has a rare disease that has no cure.  

Yeah, I know that’s heavy.  

And this is the real reason why I started an online business.

This all happened right before Covid hit.  

During the winter before the pandemic, my daughter started getting frequent, high fevers and rashes on her limbs. I brushed it off. I just figured she wasn’t wearing her hat or buttoning her coat when she walked to the bus stop.

But during her annual checkup, our pediatrician warned me: frequent fevers were usually a symptom of a bigger problem.  

I dismissed it because everything seemed fine with my daughter.

Until the day I came home from work and she had a fever hovering around 105 degrees.  Her skin was literally ashen and gray.  Panicked, we rushed her to the local hospital only to find out - much to our dismay - that they had no idea what was wrong with her.

The doctors ran tests for a whole week. Nothing. No answers.

They transferred my daughter to a children’s hospital an hour away.  I remember I rode in the passenger seat of the van while she lay on a gurney in the back. I cried the whole way, terrified of what her future would be.  I had no idea what was going on.  I couldn’t help my daughter and I couldn’t stop it.  We had no control.

At the children’s hospital, a specialist they had just hired recognized my daughter’s condition immediately.  We were ecstatic.  But the bad news was that this was the worst case she’d ever seen.  And to top it all off, kids with this disease, she said, usually don’t live past two years.

We were crushed.

What followed was surgeries, injections, infusions, pain, tears and 

I ended up basically living at the hospital with my daughter for months and then covid hit.  

When the world shut down because of the pandemic, the hospital sent most of the children home in order to keep them safe from covid. But the hospital sent my daughter home for another reason.  

There was nothing else they could do for her.  

All of the surgeries, medicines, therapies, injections, pills and infusions weren’t working.  So the doctors stopped seeing her.  

I can’t describe the pain, sorrow, despair and endless tears of those years. But I do know this: being at home with her was non-negotiable. That’s why I started selling on Amazon and Shopify. I needed a way to earn money and still be by her side.

So there I was trying to run a business and manage her care.

Every day felt uncertain, and the hardest part was not knowing what the future would look like for my business or my daughter.

Looking back, that season taught me lessons I still carry into my business and they’ll help you, too:

1. Uncertainty is the hardest part

The unknown was terrifying. Were we doing the right things? Were we seeing the right doctors? Would it matter? Is my daughter going to get better?
👉 In business, that’s what it feels like when you’ve done all the work but no one is coming to your site, you’re not making sales or you have no idea if AI can even see you.

2. Work without feedback feels heavy

We poured ourselves into treatments, but nothing worked and no one knew why. No one gave us answers. That weight was exhausting.
👉 Entrepreneurs feel the same when they spend hours writing product descriptions, tweaking images, or running ads and get no sales.

3. Lack of control creates fear

No matter how much effort we gave, the outcome wasn’t ours to control.
👉 Business is similar: you can’t control the AI bots or the buyers. But you can control your preparation. Do your best to set your site up so you get those sales. And also set up your site so you can show up in AI search results and get your store recommended.

At the time, we didn’t know how things would turn out with our daughter. We just kept showing up and doing the work, hoping it would carry us through.

But that’s not the end of her story. And what happened next changed everything.

I’ll share the rest in next week’s Scroll.

BEHIND THE PROMPT

Start Preparing Now

When I think back to those long months with my daughter in and out of hospitals, the only thing that kept me moving forward was showing up and doing the work even when the outcome was uncertain.

That’s the same mindset I want for your business. You don’t want to sit in uncertainty, wondering if AI can even “see” your site. You want to know you’ve already taken the first step toward visibility — and that you’re prepared before the busy Q4 season begins.

That’s why I created the Bot Access Kit. It’s your starter playbook.

It’s a step-by-step guide that shows you exactly how to update your site so AI bots can finally “see” you. No coding. No tech overwhelm. Just copy, paste, and done.

I’m offering Founders Access (early bird pricing) for $37 this week only.
When the kit goes live next week, the price goes up to $57.

👉 Grab the Bot Access Kit for $37 here

This is the same step I teach inside my Show Up in AI Search course. But now, you can take it and implement it in under an hour without joining a full course.

Don’t let your store stay invisible. Lock in the early bird price today, and you’ll be the first to get the kit when it drops next week.

Next week, I’ll share the rest of my daughter’s story and how preparation changed everything. But here’s the thing: you don’t have to wait.

👉 The Bot Access Kit is available now at an early bird price of $37. Grab it this week before the full story drops.

Get the Bot Access Kit for $37 »

SCROLL TO THE END

Here’s how I can help

1. Free Resource: Download the AI Visibility Checklist - See if your site has what it needs to get seen by AI bots.

2. Step 1: The Bot Access Kit ($37) - Patch the gaps and prepare your site for Q4 visibility. Early bird pricing ends soon.

3. Go Deeper: Show Up in AI Search - My beta cohort just kicked off. Join now or you’ll have to wait until my next round (at a higher price)

See ya next week!

Dr. Marcella Wilson

P.S. - I’m hooked on Butterfly right now. Who knew Amazon Prime had such a good spy thriller hiding in plain sight? It has a solid story, great fight scenes, isn’t predictable and has some very convincing bad guys. Definitely worth a watch if you like a little espionage with your downtime.