📜the #1 thing most websites are missing

AI search is officially here and it’s not just about keywords anymore. ChatGPT, Claude, Perplexity, and other AI tools are crawling the web to answer user questions with lightning speed. But here's the kicker:

If your site isn’t readable or “understandable” to AI, it might as well be invisible.

Most websites were built for Google search. But AI doesn’t search like Google. It summarizes, recommends, and decides whether or not your content is worth sharing. And if your site isn’t readable or “understandable” to AI? It just gets skipped.

You’re about to learn:

• How AI tools "read" your website content (and what they ignore)
  

• A simple test to see if your site is invisible to ChatGPT
  

• The secret to making your content easier for AI to understand (without being a tech wizard)

PROMPT OF THE WEEK

The AI Language Test (Try It Yourself!)

Want to know if your website is speaking AI’s language? Try this simple test:

Step 1: Ask ChatGPT
Open ChatGPT and ask this prompt (copy + paste it):

“What does the website [yourwebsite.com] sell? Can you summarize what it offers and who it’s for?”

Step 2: Read the Response
Did it describe your offer clearly? Mention your products or services? Get the vibe right?

Step 3: Evaluate Your Visibility
If it came back vague, wrong, or said, “I can’t browse that site,” your content is likely unreadable to AI.

That’s not your fault. Most websites just aren’t built for AI search (yet).

FROM OUR FRIENDS

Create Faceless Videos in Minutes

Generate scripts, captions, and faceless short-form videos using AI—all from one dashboard.

Thousands of creators are using Syllaby.io to grow across TikTok, YouTube, and Instagram.

Try Free for 7 Days

BEYOND THE SCROLL

What the Heck Is Structured Data and Why It Matters Before Q4?

Last week, we talked about how tools like ChatGPT, Claude, and Perplexity are reshaping how people search. Instead of clicking through 10 Google links, users now ask an AI one question and expect a direct, summarized answer.

But here’s the part nobody talks about:
AI tools don’t just guess what’s on your site. They need structure to understand it.

Enter: structured data.

Why it Matters

Let’s keep it real: You’ve worked hard to build your brand, your offer, your products.

You deserve to show up when someone asks ChatGPT:

“What’s a good product for ___?”
“What’s the best way to ___?”
“Who offers ___ services?”

But if your site isn’t structured in a way AI understands, you’ll miss out on being featured in those answers. And this is really critical, especially as more people start using AI tools instead of Google.

So what’s the fix? It’s simple! Add structured data to your site.

What is Structured Data?

Structured data (aka “schema”) is like giving your website a name tag and a resume.

Google, ChatGPT, and AI crawlers don’t “see” your beautifully designed Shopify store like humans can see it. They can only read code. But most code is vague and doesn’t accurately describe what is on your site. Structured data wraps your product, service, or content in clearly labeled information that tells bots:

• What it is

• Who it’s for

• What it costs

• What it looks like

• And more...

It’s basically AI-friendly labeling that helps your content get discovered.

Let’s break this down even more with something you already understand:

Think of Structured Data Like a Nutrition Label 🥦

You know those labels on food packages that list calories, protein, ingredients, and other helpful info?

Structured data is basically the nutrition label for your website.

When you add structured data (or schema) to your product or content pages, you’re telling AI tools exactly what’s on the menu clearly, cleanly, and in a format they can understand.

It gives AI tools (like Google, ChatGPT, and Perplexity) a clear, labeled breakdown of what your page is about:

• What’s the product?

• Who is it for?

• What material is it made of?

• Is it new or used?

• Is it eco-certified?

So instead of guessing what your page is about, AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience can quickly scan your structured data and say:

• ✅ This is a product

• 👟 It’s a size 9 sneaker

• 🏷️ It costs $89.99

• 🌱 It’s eco-certified

• 📦 It’s in stock

• 💬 And here’s what real customers say about it

With structured data, you’re helping AI confidently understand your content and confident content gets recommended.

Without it, your store might look just like mystery meat (yuck!). No label. No info. And no way for AI to know if it's safe to serve up in search.

Wanna get structured data on your site fast, so you can show up in AI search results? Keep reading 👇

3 Simple Ways to Add Structured Data (Without Hiring a Developer)

1. Fill in Shopify Metafields

If you use Shopify, you already have one of the easiest platforms for structured data, if you know where to look. Shopify themes often pull in product details like price and availability automatically, but AI tools want more than just the basics.

You can add custom metafields for:

• Brand

• Material

• Audience

• Keywords

• Product condition (new, vintage, etc.)

• Sustainability certifications (like eco-friendly)

When these fields are filled in, your site quietly becomes a goldmine of structured, AI-readable data without you writing a single line of code. This is the easiest no-code way to level up your visibility.

2. Use a Schema-Friendly SEO App

Not a coder? No problem. There are apps and plugins that write structured data for you in the background.

Some powerful options:

• Smart SEO (Shopify)

• Yoast SEO (WordPress)

These tools do the heavy lifting, generating clean schema markup that helps Google, ChatGPT, and other AI tools recognize exactly what your page is about. They often support advanced product data like FAQs, reviews, and breadcrumb navigation, all of which enhance AI indexing.

You’ll still want to fill in your content manually, but these tools handle the packaging and formatting automatically.

3. Sign Up For My Free Webinar and I’ll Walk You Through It

Let’s be honest. Structured data can feel overwhelmng if you’re just learning about it. You might wonder:

• Where do I put the code?

• Which fields matter the most?

• How do I know if it’s working?

That’s why I created a free webinar called: “Invisible No More: How to Get Found by ChatGPT, Google AI, and other AI Tools”

👉 Click here to save your seat 

SCROLL-STOPPING TAKEAWAY

The future is structured.

Structured data isn’t just about SEO anymore. It’s about AI discoverability.

Want your product recommended in a ChatGPT response this holiday season?
Want your blog post summarized in a Perplexity.ai result?
Want your business to show up when someone types, “best gifts for new moms” into AI search?

Then now is the time to optimize.

Structured data = your golden ticket to AI visibility.
Add it now → show up later when buyers start asking ChatGPT for help.
Start small. Stay consistent. See big results.

BEHIND THE PROMPT

If You’re Not Getting Seen, This is What You’re Missing …

The Seen + Sold Kit isn’t just about better copy. It’s about creating content that both people and AI can understand, recommend, and buy from. You’ll get:

✅ AI-friendly product descriptions
✅ Prompt templates to make your offer crystal clear
✅ Conversion-focused messaging that attracts more buyers

👉 Grab the Seen + Sold Kit – it’s the secret weapon behind every high-converting offer I write.

SCROLL TO THE END

Here’s how I can help you show up in AI search

1. Learn the Strategy - Save your seat for my free workshop: “Invisible No More - How to Get Found by ChatGPT, Google AI and other AI Tools.” Learn how to build an AI-powered site that actually gets seen this Q4 → Register for this free webinar

2. Start Getting Indexed Today - Grab the Seen + Sold Kit, your done-for-you prompt system that helps train the algorithm to recognize (and recommend) your brand → Get Seen + Sold

3. Coming Soon: A Visibility-Checking Chrome Extension
   Want to know if your site is even being seen by AI tools? I’m building a tool that will check your AI visibility for you. Stay tuned. It’s almost ready. Want early access? 👉 Join the waitlist

See ya next week!

Dr. Marcella Wilson

P.S. - I just got back from vacationing in Hawaii 🌺. And even with a 10-hour flight delay and a day stuck in the hotel thanks to a tsunami warning (yep, really 😅), we still had an amazing time. Between the luaus and all the touristy adventures, I even managed to binge Untamed on Netflix. Surprisingly good. Makes me want to visit Yellowstone National Park next. Have you seen it?