📜SEO is dying but AI search could save your business

Hey, it’s Dr. Marcella Wilson!

You’re about to learn:

• Why your website could be invisible to AI even if it ranks on Google
  

• The surprising way AI tools like ChatGPT choose which businesses to recommend today
  

• 3 simple things you can do this week to get AI to notice your brand (without running a single ad)

Ready to get your content seen by AI? Let’s go!

PROMPT OF THE WEEK

Want to Know If Your Content is AI Ready?

Here’s a prompt to test your own product page:

“Pretend you're an AI assistant helping someone find a [your product]. Based only on the following description, would you recommend it? If yes, explain why. If no, explain what’s missing. Here's the product description: [paste your copy here]”

Try it. The answers will either make you feel smug or spark some major content updates. 😏

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BEYOND THE SCROLL

AI Search Is Here, Now What? How to Optimize for AI Search (and beat the Algorithm without paying for ads)

Remember when being on the first page of Google was the goal?

For years, SEO was the holy grail of online visibility. You found the right keywords, wrote blog posts, got backlinks, and waited for Google to reward you. Well … times have changed.

Welcome to the algorithm apocalypse!

SEO Isn’t Enough Anymore

Search is changing FAST!

Today, AI search tools like ChatGPT, Perplexity, and Claude are reshaping how people find products, get answers, and make buying decisions. These tools don’t just crawl your site, they understand context and recommend businesses that feel helpful, trustworthy, and human.

In short? You’re no longer writing for algorithms.
You’re writing for AI assistants.

But also, platforms like ChatGPT, Perplexity, Bing Copilot and Google’s AI Overviews aren’t just returning a bunch of links that you have to sift through. They’re answering questions directly. And here’s the kicker: they’re choosing what to show based on how well your content is structured, summarized, and understood by AI.

In other words, AI does not “search” the same way Google does and if your site isn’t ready, you’re getting skipped.

This isn’t the death of search; it’s the evolution of it. AI doesn’t crawl the internet like a detective looking for clues. It curates results based on confidence, clarity, and structured data.

And guess what? Most websites are still optimized for humans and Google spiders, not AI.

So what’s showing up at the top of these AI-generated answers?

• Websites with clear context, structured content, and authoritative signals

• Creators and shop owners who understand how to speak AI’s language

• And, increasingly, those who use tools and schema markup to stand out

So, if you’ve ever felt like your content is good but not getting seen, this could be the reason.

But here’s the good news. You don’t need to be a tech wizard to start showing up in AI results. Let me show you how.

3 Steps to Start Optimizing for AI Search

Ready to catch the AI wave before Q4?

Here’s how to actually start getting recommended by AI tools (without ads, hacks, or wizardry):

Step 1: Think in “Questions & Answers”

AI tools exist to answer people’s questions. So the first step is to reframe your content. Use plain language that your customers would type into ChatGPT. Forget keyword stuffing (which was a Google thing). Instead, ask: Would someone ask this question in a convo with an AI tool?

In other words, instead of just describing what you do or sell, answer the questions your ideal customer is asking.

Examples:

• Instead of: “Our candles are hand-poured and eco-friendly.”
  Try: “Looking for a calming candle made without harmful chemicals? Here's what to look for.”

• Instead of: “We offer web design services.”
  Try: “Need a website that looks good and converts visitors into customers? Here’s how we help.”

Add clear questions and answers into your site content, product pages, blog posts, FAQs, and even your meta descriptions.

Step 2: Make Your Content “AI-Readable”

If your site is cluttered, lacks structure, or is missing context, AI skips it. Period.

What helps AI understand your content better?

• Headings that follow a logical order (H1 → H2 → H3…)

• Alt text on images that describe what’s happening

• Clear summaries at the top of pages (What is this page about?)

• Internal links that connect related pages or products

• Bonus: Embed FAQs that spell out common questions with clear answers

Think of it like this: if a robot had to explain your site to someone else, could it?
If not, simplify and structure.

Step 3: Start Using Structured Data (Teaser Alert 👀)

Structured data is how you formally introduce yourself to AI. It’s like adding a digital business card to your website that says:

• Here’s who I am

• Here’s what this page is about

• Here’s what kind of product or service this is

This is called schema and it’s how AI knows you're legit.

We’ll go deep on this next week, but just know that this is the KEY to being seen by AI in the new economy.

(And if that sounds overwhelming, I’ve got a tool coming to help…)

SCROLL-STOPPING TAKEAWAY

The bottom line is Google search is decreasing and AI search is here. And not only is AI search here to stay, but it’s taking over. But more importantly, it’s changing how your business gets found. So start now by making your content easier for AI to understand, and stay tuned next week when we break down structured data (in plain English!) so you can show up, stand out, and get seen before Q4 hits.

BEHIND THE PROMPT

Coming Next Week …

If you’ve ever wondered how ChatGPT knows what to recommend, the answer is something called structured data (aka what your site is “telling” AI behind the scenes).

Most websites skip this step and it’s one reason they’re invisible in AI search tools.

But don’t worry… next week, I’m breaking it down without the tech jargon and showing you exactly what to do.

👉 And I’m also building a Chrome extension that checks if your site is AI-ready. Want early access? Click here to join the waitlist.

SCROLL TO THE END

Here’s how I can help you show up in AI search:

1. Learn the Strategy - Save your seat for my free workshop: “Invisible No More - How to Get Found by ChatGPT, Google AI and other AI Tools.” Learn how to build an AI-powered site that actually gets seen this Q4 → Register for this free webinar

2. Start Getting Indexed Today - Grab the Seen + Sold Kit, your done-for-you prompt system that helps train the algorithm to recognize (and recommend) your brand → Get Seen + Sold

3. Coming Soon: A Visibility-Checking Chrome Extension
   Want to know if your site is even being seen by AI tools? I’m building a tool that will check your AI visibility for you. Stay tuned. It’s almost ready. Want early access? 👉 Join the waitlist

See ya next week!

Dr. Marcella Wilson

P.S. - With all the time I saved using AI last week, I started watching Smoke on Apple+. Well, when there’s smoke, there’s fire ... and this show is definitely fire! Have you seen it?