📜 Great product, no sales? This is why.

In partnership with

Hey, it’s Dr. Marcella Wilson!

If your store is set up, your products are listed, and you’re still not seeing sales...

You’re not alone. Most ecommerce store owners I talk to feel like they’ve done everything right — and still come up short. So if you’re stuck staring at your Shopify or Etsy dashboard wondering what went wrong, today’s issue is for you.

Inside you’ll learn:

• The 3 biggest mistakes I see beginners make

• Why your posts aren’t converting (yet)

• A 4-step AI-powered system to create posts that actually sell

• A ChatGPT prompt to fix your social posts in minutes

Cuz yes, social media matters —
But so does knowing what actually makes people buy.

👇 Let’s fix this.

PROMPT OF THE WEEK

Let’s fix that with one powerful prompt:

🧠 “Write 3 Instagram captions for [your product type] that calls out a common struggle and offers a small win. Use warm, encouraging language to build trust and drive clicks.”

👉 Want more prompts like this?
Check out the AI Content Kit with 50+ ready-to-use prompts, captions, and images that’ll save you hours.

BEHIND THE PROMPT

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BEYOND THE SCROLL

It’s not your product. It’s your content — and here’s how to fix it.

If you're pouring time into your ecommerce store and still not seeing sales…

You’re not the problem.

Most store owners think they need more followers or a flashier website to bring in consistent sales. But what you really need is content that:

• stops the scrolling

• builds trust

• turns browsers into buyers

And social media does this perfectly. Social media isn’t just about likes and followers. It’s one of the fastest ways to build trust, stay top-of-mind, and drive sales — especially when it’s done consistently and strategically.

So if you’re not seeing sales right now, it’s not because you’re invisible…
Maybe it’s because your social media content isn’t doing the job it’s meant to do.

Because here’s the truth:

You’re not lazy. You’re working hard — writing captions, taking photos, trying to show up every day. But …

Effort isn’t the same as strategy.

And if you’ve been stuck with low sales, low engagement, and zero momentum… these 3 mistakes are probably the reason why.

❌Mistake #1: You’re talking about your product — not to your customer.

You say things like “new collection just dropped” or “soft, cozy, handmade with love.”
This doesn’t push anyone to buy.

You have to speak directly to what your customer is feeling — the problem they want solved, the identity they want to step into, the emotion they want to experience when they buy from you.

Because people don’t buy products. They buy solutions. They buy status. They buy feelings.

❌Mistake #2: You’re treating your content like a catalog instead of a conversation.

If your feed is nothing but polished product photos and “Shop now” links… people will scroll right past. Not because your product isn’t amazing — but because you’re not giving them a reason to care.

What works now?

Stories. Personality. Real talk. Content that makes your audience pause, nod, smile, feel seen. When you stop selling at people and start speaking with them, your content shifts from background noise to something that matters.

❌Mistake #3: You’re relying on inspiration instead of using a system.

Posting only when you “feel like it” is a guaranteed way to stay stuck in inconsistency.
And guess what? Inconsistent posting leads to inconsistent trust… which leads to inconsistent sales.

You need a repeatable system that works — even when life is busy, even when you’re not feeling creative, even when you’re tired.

That’s where AI can help. It gives you a simple, smart way to create content quickly — while still sounding like you.

👇and here’s a simple strategy you can use to get started.

✅ A Simple AI-Powered Content Strategy You Can Start Today:

1. Start with a prompt that focuses on your customer’s struggle — not your product.
Instead of asking ChatGPT to “write a caption for my new mug,” ask it to “write a post that speaks to a busy woman who hasn’t had a moment to herself all week and just wants five minutes of peace — and tie it into my self-care mug.”

This kind of prompt gets you content that connects emotionally, not just describes what you sell.

2. Let AI help you write 2–3 posts at once so you’re not scrambling every day.
Batch your content. When you sit down, use AI to generate 3 post ideas or captions around one theme — like stress relief, gift ideas, or morning routines. This saves time and keeps your messaging consistent. 

3. Use one of those posts to start a conversation — not just push a product.
This is key: You’re not just trying to sell to your audience. You’re trying to connect with them.

Ask a question. Tell a short story. Share something they’ll nod along with or feel seen by.
Example: “What’s your go-to way to unwind after a stressful day?” (Then show your product as part of that routine, not the whole focus.)

4. Schedule or save them so you’re always one step ahead.
Even if you’re not ready to use a full content scheduler, having 3–5 posts drafted and ready means you won’t panic post. You can store them in a Notes app, Google Doc, or Canva scheduler.

If you do this even once a week, you’ll have a growing bank of content that’s strategic, aligned, and actually helps you sell

SCROLL-STOPPING TAKEAWAY

If you’re not making consistent sales, it’s not that you’re not good enough. Your social media content might fail to grab attention, build trust and bring someone closer to checkout.

But that changes right now.

Use AI to turn your social media content into a conversion machine - starting with just one powerful prompt.

You don't need to guess.

You don't need to hope.

You just need the right strategy - and a system that works even on your busiest day.  Now, let’s get these coins!

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SCROLL TO THE END

Here’s how I can help you post smarter (and sell more) this week:

💌 New to AI? Start with my free email course → ChatGPT 101
📱 Want better posts faster? Grab 50+ prompts + images → AI Content Kit
📝Overwhelmed with the social media grind? The AI Social Media Content Journal helps you plan, post, and stay consistent — without the chaos → AI Social Media Content Journal 

See ya next week!

Dr. Marcella Wilson

P.S. - Thanks to all the time I saved using AI last week, I saw Mission: Impossible – Dead Reckoning. It was great and I’m kinda sad the series is over. Tom Cruise is the last great American movie star.

You seen it yet?